Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Impact of Technology on Business

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.

Cheap Web Design: Choose It And Buy Your Peace of Mind

You had been wondering and getting apprehensive each time you realized you had very little or no experience with web design. It is the cheap web designers who can solve your problem. Taking help of internet to trace such designers can be very beneficial, a word of caution for you though- make proper enquiries and satisfy to the authenticity of their existence. Wherever you feel doubts or confusions, you should ask for few past references of satisfied customers. This way it will help you clear all doubts directly from their earlier customers.

Selecting the service providers will make sure that you get your designing needs fulfilled at reduced cost. Finding such designers would not be difficult with a massive competition all around where each service provider is well- known to charge their customers a very low price in return for services rendered by them. This way you can be sure of return to your investment.

Once you have selected cheap website design and seen it up and running, attracting good traffic, you should pay head to taking measures that can increase traffic flow towards your website. It is in this reference that link building and banner ads are very effective. Besides these two options, there is a third option, which is considered to be a sure shot way to find more business for your web. This would involve coming up with a good site. This will facilitate you in providing with greater details about your products and services.

It is advisable to include some of actual information that will make it more productive and meaningful for visitors to your site that is the result of selection of cheap website design. Having this will make the website more interesting and useful where visitors may even take print outs of the information that is contained in it. Having backdated and stale information is a strict ‘no no’. Keeping the information latest and current is seen by many experts as a prudent move that will ensure visitors can corroborate required information from other available means at their disposal. It will also leave a positive impact on their minds where they will feel satisfied and assured that your website is a genuine one.

Do You Need Help Deciding On Which Gardening Plants You Should Be Using In Your Garden

Gardening plants can refer to flowers, bushhes, herbs, veggies and fruits there are too many to mention. There are also garden plants which are in season at various times of the year, several in the fall and wintertime, others in the spring and summertime. Whatever sort of horticulture you choose as your strong suit; there are a heap of gardening plants purchasable that will meet your tastes.

If you require gardening plants which you are able to really utilize rather than just view, veggies, herbs, and fruits are really really gratifying. Digestible plantings bring an excuse to gardening because of the groceries usable at harvesting time. The primary veggies farmed in modest, home gardens as well as larger ones are corn on the cob, pea plants, cucumbers, spuds, squash, peppers, onion plants, carrots, spinach plants, cabbage, and beetroots. Common fruits are pears, plums, tomatoes, blueberries, peaches, cherries, and strawberries. Herbs are utilized for their marvellous aromas, to spice up a salad, and in cookery. Herbs which are frequently home grown are thyme, sage, dill weed, mint, lavender, and chive.

It's reasonably easy to make a bright garden in the spring and summer months, but it's a completely different ballgame in the bleak, wintertime months. Even though it's awkward, with designing a bit more attention and you'll be able to have a colorful garden all year round. One garden plant which prospers in the fall and wintertime months is the genus Rudbeckia, a attractive yellowish perennial. Others are the winter rose, the Japanese windflower, and Cosmos.

when you think of flowers you automatically imagine a springtime garden booming with numerous diverse, aesthetic colors. Spring and summertime gardening plants are some of the prettiest things upon earth and feed inspiration to each and every one who grows them. Many of the most grown plants in springtime are tulips, daffodils, and violets. Front-runners of the summertime are lilies, Dahlia pinnate, and roses.